How about that color? Certainly brightens our day and we hope yours! To create New York Cider Company's MONARCH #3, we started with fruity, floral Newtown Pippin apples and infused the juice with grape skins from a local winery. Beyond the eye-catching results, the acids and tannins from the grapes impart an exciting depth and complexity to the rosé. Why the Monarch butterfly? Because we love the joyous spirit it brings to our orchards. Because we want everyone to be kind to this endangered creature and its habitat. And because it looks so damn good on a bottle. Enjoy cool.